An interesting article on how to make the perfect cup of coffee: Turkish, Filter Drip, French Press, Aeropress, Espresso and Moka Pot.
I thoroughly enjoy a cappuccino but if you want the coffee aroma, rich coffee taste with the fruity, earthy coffee flavours then try an Espresso.
According to the article the reason the Espresso method is so popular is that it serves as a base to many popular coffee drinks, like the Americano, cappuccino, latte etc. Hot water is forced under pressure through a lightly packed ‘puck’ of finely ground coffee. This method relies on extraction time and serving size. Another reason it’s so popular is because of the ‘crema’ it produces, giving a distinct coffee flavour.
Source: How To Make The Perfect Cup Of Coffee | Women’s Health